A business post / infographic is an excellent marketing tool.  It can be a collection of imagery, charts, and minimal texts that give an easy-to-understand overview of a topic.  As per the example below (which is smaller than appears on a Facebook page), infographics use striking and engaging visuals to communicate information quickly and clearly.



A motivational is a post / infographic with a motivational message and your logo or business heading, as in the example below.

 StartSmart Marketing


Content is the information relevant to your business.  Sourcing is finding this information.  SSM find the information (quite often supplied by the client themselves) and use it for the posts / infographics.

Formatting is putting your business information into a style that will look good on the post / infographic.  Creating the content means using the text we have formatted and adding it to the post / infographic in a marketable way.

We upload the post / infographic we have created to the social media platform so all your followers can see it – it is then considered published.

Optimise means make the best or most of something.  When we optimise your post on Facebook, we ensure it is utilised to its’ utmost potential.  We will share your post in various groups in relevant areas therefore increasing the reach of your post and creating awareness of your brand.

If you do not have a logo SSM can create a simple word logo out of your name in order to raise your brand awareness.  See example below for Joe Smith who owns a shop.



This means SSM will create a page for your business on social media platforms – for example a Facebook business page is excellent for social media marketing as it is a place you can advertise on and create awareness of your brand.

SSM have a wonderful tool called CommuniMail which creates newsletters relevant to your business!  It is an excellent marketing tool to send out newsletters to your client base twice a month in order to keep them informed of new stock / new properties / new ideas or deals you have. This creates more brand awareness.


The world’s gone social. In fact, 30% of all time (and counting) spent online is allocated to social media. If you want to get in front of people, social media is the way to do it. Whether you’re interested in brand awareness, sponsored content, or a combination of both, we can help!

The short answer: it depends. While Facebook is a great starting point, deciding which platform(s) to spend time on relies on factors like where your audience is, what products and/or services your business provides and the goals you wish to achieve.

On most platforms, it’s best to post at least twice a week, but some social media outlets are an exception – StartSmart Marketing is an exception. Twitter can be more frequent.

In the world of social media, you get what you give. It’s important to share industry-related content, “real-time” photos and even user-generated content on a regular basis. At the end of the day, social media is a social network. Engaging with other brands and your social audience from a personable perspective shows people you’re more than just a brand – you’re a person just like them.

A % of the monthly fee, paid to StartSmart Marketing, will be used for “paid-for” sponsored adverts on Facebook. Thereafter, during the contracted month, should the client wish to spend extra money on “paid-for” adverts on Facebook, Instagram, Twitter or LinkedIn, it will be the direct financial responsibility of the client. Please note that this excludes any special packages that you might purchase through SSM.

A post is content you share on social media for your followers to see organically. An advert is a paid post to target an audience outside of your followers based on demographics and interests.

Because most social media algorithms limit the number of followers who see your business’ content organically, we suggest promoting important or relevant posts to guarantee more people will see them.

Another great indicator of a post that should be promoted is one that performs well organically. If it’s doing well on its own, putting money behind it will increase its reach.

Adverts are called different names on most social media platforms, but in the end, they are fulfilling the same purpose. On each platform an advertisement can be set up directly from the post, to increase engagement or set up a more advanced advert through the social channel’s advertising platform.